I know there’s lots to do. I really do know this, and I also know I should just get started on something. But it’s Saturday and I feel like I’ve not written for days and also the new series of House of Cards has just come out. And the other thing? Oh, the wedding! Yes, I’m also still preparing for a wedding. This blog tends to be mostly focused on my business goals and struggles and successes, and I don’t want to drive it away from that too much. But on the other hand, it’s so evident that your personal life can totally affect the results and successes in your business. So here is a quick February recap:
- I made a new friend through this blog, even though I don’t publicise it very much at all. Tammy runs a language school in Shenandoah Valley and interviewed me for her podcast. I love Tammy’s transparent, open, positive approach to business and I’m so glad we connected.
- I fell out with my seamstress, learnt something about how I want people to communicate with me (and what can go wrong when they don’t) and finally decided that I have to take some drastic wedding dress action. Within the course of the last week I put my original dress up for sale, visited four bridal shops, tried on every sample going and bought another dress. It’s been stressful, but again it taught me something really valuable, which is this:
When it comes down to brass tacks (an expression I only have just learnt) I can totally make a decision. Decision making is what I got completely stuck on when purchasing dress 1, and it generally is something I do not do well. I hate excluding options, I hate trusting my gut, I don’t know how to say no. But when you have a week to buy a wedding dress because you simply do not want to go on looking, you get on with it.
I used to have this technique of scoring my options on made-up categories, which I dug out again yesterday. Totally works for me. LISTS. Also, this might be the world’s greatest worksheet. And come May, I am going to look like I’m wearing a cloud.
- My Savvy Brand Academy launch isn’t succeeding in the way that I would like it to succeed, so I’m having to adjust here and go with plan B: A cool self-paced option, adjusted messaging to return to my original target group, and again basically making a decision. The amount of times I say that appealing to everyone means connecting with no one! Time for me to make a stand.
- Taking action is cool! I’m challenging myself to speak in public 10 times before the start of June – so far 2 webinars are done, and the third one is running on Monday. I’ve also held a workshop on Blogging and have interest for a second one that I’m bringing out later in March. I’ve learnt how to run Facebook ads, and I love how this is growing my community and saving time. The problem that I do run into right now is that a lot of my activity on visibility becomes disjointed as I haven’t got a clear product or programme to promote. Savvy Brand Academy is closing its doors next week and going self-paced, which requires a good bunch of work behind the scenes. If you happen to be someone wanting to build your online teaching brand, contact me and let me use you as a guinea pig.
- Another decision made: I’m going to face up to VAT MOSS. I’m going to get a VAT number. I’m going to take those damn hurdles that were thrown at digital entrepreneurs and try to make it work. Bastards. I’m also going to keep campaigning, writing to parliamentary representatives and raising my voice because just because the law hasn’t changed yet I still think it could be improved. In fact it must be improved. Please keep an eye on this awesome blog.
For the coming month, I am not really ready to set goals as such. I have no new initiatives, instead I need to take this time to ride out the ones I set in motion earlier in the year. Adapting Savvy Brand Academy, running the planned workshops and figuring out my 1-to-1 offerings will be enough to handle in one month. And that’s just the business side before things really do get wedding-serious and exciting.
What have you got planned, and how was your Feb?