This has been a year of discovering and planning, exploring and producing, and working and failing and sometimes even succeeding. I know we’re not quite at the end of 2014 yet, but to be honest I actually feel like it’s time to turn over a new leaf now and I don’t see why we need to wait for a calendar to tell us to do this.
One of my favourite podcasts, the completely out-of-my-industry Evolve Your Wedding Business podcast actually agrees with me. If you are also in a position of wanting to plan your 2015 right now, then I recommend you start with these helpful questions. I’ve worked my way through them to my best abilities in the notebook, and kind of want to spare you most of my thoughts and rambles.
But in the spirit of clearing my own mind through writing this blog, here goes:
Top Accomplishments of 2014
- Writing (editing) and Publishing two books: Fluency Made Achievable and The Vocab Cookbook
- Shifting my personal brand from “language teacher” to “online business mentor”, very slowly and gradually, but visibly.
- Adjusting the first instance of my Compass course. I had first envisioned this online teacher training course to be a big, all-encompassing 3 month programme with lots of attention and a premium price tag. After it launched to polite declines from lovely people, I refused to give up and instead broke it down into four modules. The first one is recruiting well right now, and each still makes plenty sense.
- My language blogging identity really grew this year, I got featured in the UK Guardian, wrote guest posts for bigger blogs (Fluent in 3 Months being the standout one, but not the only one) and put more of my own angle on things.
Things I Didn’t Accomplish in 2014
- I spent so much time agonising over “rebrand” that I forgot, once again, to actually make money. Financial freedom it ain’t.
- I also got caught up in “my videos have to be awesome” thoughts, and basically made hardly any videos at all this year. That could have been another Udemy course.
- Some other business avenues weren’t explored properly and might have worked if I’d committed more, but ah well.
Things I Recommend You Try for Your Own Business
- Do a 100 People Project or 50 Calls Project. It’s great fun, it helps people out and it grows your network. And it’s market research, which we all overlook way too much.
- Listen to your customers when they complain about what’s difficult.
- Go along with what you enjoy doing, even if Mrs Guilt Voice tells you not to. For example: I love public speaking, but was not brought up to put myself into the centre of attention. This next year will be the first year I will actually suggest myself for lots of speaking gigs AND ask to get paid, eventually.
- Allow 48 Hours of Cooldown after any lightning strike genius idea. I wasted some good money on impulse ideas this year.
- If you don’t want to use WordPress, don’t use WordPress.
And finally, here are my goals for the next year. I’m trying to be bold here, I will break them down later.
- I have an earnings goal, which I’ve broken down in lots of different ways. I don’t want to share it online. It’s more than twice of what I made last year. Even if I just qualify for paying tax, it will be great.
- Write all four modules of Compass, deliver four courses
- Then create this amazing online library as a membership website, where online teachers can simply access the resources and study in their own time for a smaller monthly fee
- Be a kick ass public speaker – give 20 talks or workshops next year!
- Launch another Udemy course
- Attend Pioneer Nation again. This is obviously connected to my earnings goal. Pioneer Nation is taking part in November next year, allowing me a little more time to grow both my airmiles account and my bank balance.
Oh, here’s another one
GET MARRIED ❤
I would love to hear from others about what they have planned and how they fared in 2014. How’s the year been for you? I tell you, it’s difficult to be so public about my goals in this way but I hope it will encourage you to share your own ideas, hopes and achievements.